As the centenary of World War I approaches, it is more important than ever to remember the extraordinary lengths people went to and sacrifices they made in service to their country. Wartime memories and stories are etched into Britain’s history and Sainsbury’s, having been founded 45 years prior, has plenty of their own to tell.
Sainsbury’s has remained at the heart of local communities despite two World Wars forcing Britain into huge change and extraordinary adjustment. For this reason, Sainsbury’s has always held a unique and special relationship with those affected by war. Through a 20-year partnership with the Royal British Legion Sainsbury’s has been able to support members and veterans of the British armed forces along with their families and dependants, by making it easy for customers to offer remembrance and thanks to those who fought and gave their lives for Britain.