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Sainsbury’s has always felt it important to enjoy the great outdoors whenever possible and the much-anticipated arrival of summer continues to be the perfect excuse.

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December

1

Sainsbury’s has always been a great place to work with social events and activities forming an important part of the company culture. This photograph, taken in 1952, shows Sainsbury’s colleagues on a summer trip to Cadbury Brothers Ltd., Bournville.

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December

2

Sainsbury’s founder John James Sainsbury can be seen in the back centre, nestled among his colleagues during a summer outing c.1920

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December

3

A Sainsbury’s summer outing in c.1950 take a moment to pose for a photograph in front of the tour bus.

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December

4

This price list, advertising a reduction in price of Sainsbury’s Devon & Scotch lamb was published in July 1938.

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December

5

These hints and tips from Lucky Dogs! booklet, 1934 were designed to equip customers with everything they needed “to make a picnic or a weekend camping holiday an unqualified success”.

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December

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Booklet containing verses and illustrations by Lady Sybil Grant, a prominent writer and artist of the time. The verses promote Sainsbury's products, particularly grass-fed lamb, poultry and game.

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December

7

Colleagues from Sainsbury’s Ealing branches enjoy a summer outing to Cobham in June 1920.

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December

8

This “Get Set for Summer” booklet featured in the 1996 edition of “Sainsbury’s Summer Collection” and contained tips and advice for staying safe in the sun.

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December

9

Do you know your Pina Colada from your Strawberry Daiquiri? This 1990 leaflet was full of inspiration on creating some fabulous summer cocktails.

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December

10

This Sainsbury’s leaflet from 1995 provided a comprehensive guide to putting on the perfect barbecue.

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December

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Colleagues from Sainsbury’s Ilford store made the short trip to Hainault forest in 1922 for a summer outing.

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December

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This Sainsbury’s “Lucky Dogs!” booklet from 1934 was essential reading for those organising a picnic, camping holiday or cabin lunch.

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December

13

For those looking to shake things up a little in the summer of 1990, this “Sensational Summer Salads” leaflet by Sainsbury’s would have been just the ticket.

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December

14

From Golden Plums and Damsons to Loganberries and Greengages, this price list from 1930 showed what one might expect to pay for canned soft fruit.

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December

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This Sainsbury’s “Get set for Summer” booklet from 1996 said it best: “Everything you need to enjoy the perfect summer”.

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December

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This summer fete in 1940 was hosted purely for Sainsbury’s colleagues and their families and even included a clown (far left).

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December

17

For those with a sweet tooth, inspiration came in the form of this “Soft Fruits for Summer” leaflet, published in 1991.

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December

18

Some more tips on creating the perfect summer picnic from Sainsbury’s “Lucky Dogs!” booklet, 1934.

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December

19

The art of eating outdoors is never one to be underestimated. And Sainsbury’s were on hand to help in the summer of 1963 with this article in Fresh Air Fare.

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December

20

This price list from 1922 provided a comprehensive rundown of Sainsbury’s summer grocery offering and how much each item cost.

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December

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The front cover of the JS Journal, released in July 1961. The JS Journal is Sainsbury’s in-house magazine, first published in December 1946 and is still in production today.

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December

22

The British summer is synonymous with the barbecue, come rain or shine. This Sainsbury’s barbecue ideas leaflet was packed full of information on how to grill in style.

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December

23

More picnic hints and tips from Sainsbury’s “Lucky Dogs!” booklet, 1934. Customers were encouraged to keep them close to hand in the event of a summer picnic.

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December

24

Sainsbury’s began offering “basket” fruits in c.1930, enabling customers to enjoy freshly picked fruits, in or out of season. This price list gave customers an idea of what to expect in their baskets and how much each item cost.

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December

25

Creating a culinary masterpiece on the barbecue isn’t always as easy at it looks. This 1995 leaflet from Sainsbury’s made sure customers got it right every time.

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December

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Open-air recipes for open-air appetites was the tagline that accompanied these hints and tips from “Come Outside!” Family Magazine in summer 1963.

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December

27

When preparing for a summer barbecue, the quality of meat is of utmost most importance. This advert from 1936 showed consumers a range of perfect quality meats available for purchase.

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December

28

Here’s the front page from Sainsbury’s “Sensational Summer Salads” leaflet in 1990. The leaflet was packed full of advice on creating fresh, crisp, refreshing summer salads.

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December

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The front cover of Family, a Sainsbury’s magazine. This summer edition from 1963, priced at sixpence, was stocked full of ideas on how families could get the most out of summer.

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Sainsbury’s “Take a fresh look at summer fruit” leaflet from c.1990 provided customers with information on some of the lesser known summer fruits and how they could be incorporated into everyday cooking.