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British Farming Pigs in Shed

Meet The British Pork Farmers

We believe great-tasting pork begins at the farm and have always cared for the pigs on our farms as well as the farmers. That’s why all fresh pork sold in our stores is 100% British and farmed with the highest of welfare standards.

With a strong heritage of British pig farming, we’re committed to ensuring a sustainable future in partnership with our farmers.

Of course, knowing where your pork comes from is a major part of ensuring the best quality meat, but it doesn’t stop there. Working closely with our dedicated Pork Development Group, we’ve been able to develop plans dedicated to maintaining high farming standards of health, feed and welfare.

Let’s meet some of the farmers who help to make this happen…

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Concept Pig Farm

Meet The Morgans

Dave Morgan, Sue his wife, and their two daughters Kate & Vicky are all passionate about innovation in animal welfare. In a joint venture with us, their Concept Pig Farm was set up in East Yorkshire in 2009 as a long term project to trial breeding, feeding and husbandry techniques. We believe contented pigs produce quality pork our customers can buy with confidence.

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David Fulton of the Pork Steering Group

Meet David Fulton

David’s been farming for 22 years, owning and managing his family’s farm in Northern Ireland. He’s a member of our Pork Steering Group, and one of a group of Northern Irish farmers helping us meet our commitment to British pork. David was one of the first farmers to introduce higher welfare ‘free-farrowing’ for his sows, and mills his own feed on the farm to help ensure the quality for his animals.

Read more about our sustainable practices

  • 'This little pig went to Sainsbury's' advert

  • 'Why the best meat you can buy is as near as your local Sainsbury's' advert

  • 'Dairy- Fed Pork & Sausages' advert