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Colleagues advertising Sainsbury's Pure Tea

Meet The Tea Growers

Here in Britain we drink around 165 million cups of tea each day so it's refreshing to know that all our tea is Fairtrade. We’re proud to be providing farmers with the knowledge, expertise and training to develop robust tea plants that will secure their future and, in doing so, secure the future of consistent, fantastic quality tea for our customers.

A Brief History of Tea Time


We launched Red Label tea in 1903. In 2008 we converted all our own brand tea products to Fairtrade, which reduced our base of growers to around 50 – which means we get to know all our growers. Our Red Label blend is sourced from Fairtrade smallholder farmers’ co-operatives in Kenya, Malawi, Tanzania, Uganda and South India. Let’s get to know some of them.

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Sukanbizi Association Trust

Meet the Tea Growers from Malawi

For the past two years we’ve been working on a unique grower group project with the Sukumbizi farmers’ co-operative helping to create two tea plant nurseries that produce 1.2 million tea plants a year. This project has an extensive training programme that’s trained over 70 farmers who can pass on their expertise to over 8,100 fellow farmers. At least 30% of our Red Label Tea comes from Malawi with a large proportion coming from this group, a group we are extremely proud to be associated with.