Throughout its 145-year history, Sainsbury's has been involved in various initiatives to help its customers reduce waste and help them live well for less. Read more here.
Sainsbury's has played a key role in introducing the British public to the delights of frozen foods. Our latest “Love Your Freezer” initiative is helping customers live well for less by providing delicious recipe ideas for dishes made from frozen ingredients.
Join us on a journey through history, revealing how bygone generations were first able to enjoy various frozen delights with a little help from Sainsbury’s.