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Sainsbury's Rich Christmas Fruit Cake c. 1950

Wrapping Up Christmas the Sainsbury’s Way

Sainsbury’s has always cared about quality packaging. But expectations have changed. From the practical considerations of which material will keep the food fresh for longest, to providing information, to differentiating products and making them stand out on your kitchen shelf, the role of packaging has changed drastically over time.

Designing the Sainsbury's Image

  • Sainsbury's Traditional Christmas Pudding

  • Sainsbury's Brandy Butter, 1986

  • Sainsbury's Iced Christmas Cake

  • Sainsbury’s Christmas pudding ice cream bombe, with spiced cranberry & orange

  • Sainsbury's ultimate chocolate ice cream log

  • Taste the Difference All Butter Mince Pies

  • Sainsbury's Christmas tags

  • Sainsbury’s Freefrom Christmas Pudding

  • Sainsbury's mozzarella fingers & cream cheese bites

  • Sainsbury's mixed nuts

  • Sainsbury's pork cocktail sausages wrapped in bacon