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Click on the numbered boxes to discover Sainsbury's Christmas past – there's a surprise behind every window!

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December

1

For many people, the 1st december marks the time for the annual foray into the loft to hunt down the festive decorations. This clipping from Sainsbury's Family Magazine, 1961 was aimed at giving customers a little inspiration on how to dress up their homes for Christmas.

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December

6

Turkey's became affordable for everyone from the 1950s onwards, losing their position as luxury item only affordable for the rich. It has kept its place on our Christmas tables ever since.

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December

22

By the 1960s, Sainsbury's was stocking enough turkeys to assure customers that there was no need to preorder, allowing them to choose from a fine selection just days before Christmas.

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December

3

Traditionally, the Christmas pudding was made the Sunday before advent, but as pre-made puddings like this one from 1970 became more readily available, families would purchase them closer to Christmas.

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December

16

making your own cocktails and punches was common at Christmas parties – and Sainsbury's 1962 supplement showed you how.

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December

2

This 'Christmas fruits' advert from the 1930s was typical of the time. Many people now buy their Christmas pudding ready made – Sainsbury's Taste The Difference Cranberry and Orange Christmas pudding is sure to be a best seller in 2013.

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December

23

No Christmas would be complete without a glass or two of sherry – in a lot of households it's customary to leave a tipple for Santa Claus on December 24th. but there's no harm in pouring yourself a glass a day early!

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December

11

This snippet, taken from the JS Journal, shows approximately how much families spent on the Christmas period in 1952. How do you think this compares to today?

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December

24

The perfect Christmas turkey starts with perfect preparation. This guide from 1980 was a must for those really looking to impress their guests. in 2013, Sainsbury’s Norfolk Whole Black Turkey will be the pride of the dinner table.

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December

8

Another take on the traditional Christmas cake, this Rich Cherry Genoa Cale (available from 1970) provided customers with some variety.

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December

18

This poultry price list from 1927 shows just what you might have paid for your turkey.

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December

12

Nuts and other nibbles are essential at Christmas. This advert from 1986 for a sack of mixed nuts was typical of Sainsbury’s offering at the time.

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December

19

With party season in full swing, Sainsbury’s ‘Taste The Difference’ range brought customers the finest quality festive food, as can be seen in this 2000s ad

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December

21

With Christmas just around the corner, these face-saving ideas from Sainsbury’s Family Magazine, 1962 would have been perfect for anyone running short of time.

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December

9

Some winter warming wines and spirits, perhaps? This clipping from 1970 showed Sainsbury’s commitment to bringing customers their own brand products. In 2013, Sainsbury’s Taste The Difference Conegliano Prosecco is sure make things sparkle.

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December

4

It was - and still is - very common for families to make their own Christmas cake. For the more adventurous, Sainsbury’s provided some imaginative alternatives in the run up to Christmas, like this Yule log recipe that appeared in ‘Cooking For Christmas’.

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December

20

It was important not to make your Christmas pudding too delicious, so as to avoid being raided in the early hours - as depicted by this 1930s Sainsbury’s leaflet.

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December

7

Early December is prime time to stock up on the savoury and the sweet. These assorted biscuits would have been just the ticket! A modern twist sees Sainsbury’s bring their Taste The Difference Belgian Chocolate & Raspberry Baubles to stores

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December

13

From the 1960s, Christmas parties became enormously popular. This party platter from 1990 would have been commonplace in many British households around Christmas time

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December

17

A warming winter red, perhaps? This British Rich Ruby Wine label from 1970 would have adorned many a drinks cabinet over Christmas.

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December

14

Before the 1930s, Sainsbury’s would only sell turkeys a few days before Christmas to avoid them spoiling. This didn’t change until refrigeration methods improved in the following years.

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December

5

This Christmas chocolate cup cake from 1990 would have been the perfect festive treat to keep spirits soaring as Christmas crept closer.

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December

10

Just 15 days to go until Christmas. In-store promotions and adverts would have been prominent, just like this one from 1990.

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December

15

In 2012, there were 27 million transactions at Sainsbury’s during the Christmas week.