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Christmas: Past and Present

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Woking Christmas display, c. 1920

Sainsbury’s stores have always been quite the picture during Christmas time, but just how different were things back then compared to now?

Are You Ready for Christmas?

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December has always been one of the busiest months of the year at Sainsbury’s. Our interactive advent calendar is full of examples of how Christmas at Sainsbury’s has changed over the years.

Christmas is Made for Sharing

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Christmas is Made for Sharing

The 2015 Christmas advert, ‘Mog’s Christmas Calamity’ shows the spirit of Christmas bringing people together after the mischievous but loveable Mog creates chaos after waking from a bad dream on Christmas eve.

Christmas In a Day - Your Christmas Stories

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What’s Your Perfect Christmas Moment?

Our Christmas 2013 advert featured a series of heart-warming moments sent in by you, our wonderful customers.

Putting on The Perfect Christmas Party

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Sainsbury's Christmas Food Selection, c. 1990

By the latter part of the nineteenth century, the Victorians were responsible for completely reinvigorating Christmas customs that had lain dormant for a long time.

Wrapping Up Christmas the Sainsbury’s Way

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Taste the Difference All Butter Mince Pies c. 2010

Packaging has always been important to Sainsbury’s, not just for keeping food fresh but for capturing the imagination of customers young and old.

Talking Turkey at Christmas

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Sainsbury’s Christmas turkey advert c.1970

Many families across the UK will be tucking into a turkey this Christmas, unaware of the illustrious journey this bird has undertaken to become one of Britain’s most enthusiastically observed Christmas traditions.

The Big Christmas Shop Through The Decades

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Christmas Turkey Display Outside Walthamstow Store, c.1930

Today, it seems the sun barely has time to set on the Great British Summer before attentions are turned to Christmas. But the bustling aisles of shops are nothing new.

Making The Ideal Christmas Dinner

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Sainsbury’s Baked Camembert c. 2010,  a relatively modern addition to the Christmas dinner table

At Sainsbury’s, Christmas is about much more than just selling food and drink, it’s about equipping families with every tip and snippet of advice to make sure the turkey and all the trimmings go off with bang.

Cooking Up a British Christmas

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Sainsbury's smoked salmon and king prawn advert, c.1990

Sainsbury’s has proudly supported British farming for 145 years, aiming to offer the finest British products when they’re in season and when the quality meets and exceeds customer expectations.

The Pudding of Christmas Past

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Sainsbury's Traditional Christmas Pudding c.1970

From a thick meaty stew for tough medieval winters to the beginnings of the sweet stodgy treat we know today, the Christmas pudding you know and love has had a more interesting past than you might expect.