December has always been one of the busiest months of the year at Sainsbury’s. Our interactive advent calendar is full of examples of how Christmas at Sainsbury’s has changed over the years.
The 2015 Christmas advert, ‘Mog’s Christmas Calamity’ shows the spirit of Christmas bringing people together after the mischievous but loveable Mog creates chaos after waking from a bad dream on Christmas eve.
Our Christmas 2013 advert featured a series of heart-warming moments sent in by you, our wonderful customers.
By the latter part of the nineteenth century, the Victorians were responsible for completely reinvigorating Christmas customs that had lain dormant for a long time.
Packaging has always been important to Sainsbury’s, not just for keeping food fresh but for capturing the imagination of customers young and old.
Many families across the UK will be tucking into a turkey this Christmas, unaware of the illustrious journey this bird has undertaken to become one of Britain’s most enthusiastically observed Christmas traditions.
Today, it seems the sun barely has time to set on the Great British Summer before attentions are turned to Christmas. But the bustling aisles of shops are nothing new.
At Sainsbury’s, Christmas is about much more than just selling food and drink, it’s about equipping families with every tip and snippet of advice to make sure the turkey and all the trimmings go off with bang.
Sainsbury’s has proudly supported British farming for 145 years, aiming to offer the finest British products when they’re in season and when the quality meets and exceeds customer expectations.
From a thick meaty stew for tough medieval winters to the beginnings of the sweet stodgy treat we know today, the Christmas pudding you know and love has had a more interesting past than you might expect.