During the Second World War, Sainsbury’s supported families as they tried to keep themselves well fed, despite a lack of supplies.
The 2015 Christmas advert, ‘Mog’s Christmas Calamity’ shows the spirit of Christmas bringing people together after the mischievous but loveable Mog creates chaos after waking from a bad dream on Christmas eve.
Sainsbury's has played a key role in introducing the British public to the delights of frozen foods. Our latest “Love Your Freezer” initiative is helping customers live well for less by providing delicious recipe ideas for dishes made from frozen ingredients.
Join us on a journey through history, revealing how bygone generations were first able to enjoy various frozen delights with a little help from Sainsbury’s.
Throughout its 145-year history, Sainsbury's has been involved in various initiatives to help its customers reduce waste and help them live well for less. Read more here.
Sainsbury’s stores have always been quite the picture during Christmas time, but just how different were things back then compared to now?
Making your Christmas pudding a success with Sainsbury’s Christmas fruits was essential in the 1930s
From a thick meaty stew for tough medieval winters to the beginnings of the sweet stodgy treat we know today, the Christmas pudding you know and love has had a more interesting past than you might expect.
As the centenary of World War I approaches, it is more important than ever to remember the extraordinary lengths people went to and sacrifices they made in service to their country. Wartime memories and stories are etched into Britain’s history and Sainsbury’s, having been founded 45 years prior, has plenty of their own to tell.
Sainsbury’s has remained at the heart of local communities despite two World Wars forcing Britain into huge change and extraordinary adjustment. For this reason, Sainsbury’s has always held a unique and special relationship with those affected by war. Through a 20-year partnership with the Royal British Legion Sainsbury’s has been able to support members and veterans of the British armed forces along with their families and dependants, by making it easy for customers to offer remembrance and thanks to those who fought and gave their lives for Britain.
From a cone on the beach, to a tub in front of the telly; ice cream is one of life’s simple pleasures. Find out where Sainsbury's sources their Taste the Difference range.
Here in Britain we drink around 165 million cups of tea each day so it's refreshing to know that all our tea is Fairtrade. Test wording
Sainsbury’s has always felt it important to enjoy the great outdoors whenever possible and the much-anticipated arrival of summer continues to be the perfect excuse.
Sainsbury’s has always sought to provide its customers with exemplary levels of service but is perhaps less well known for its commitment and dedication to its colleagues. In addition to the exciting and countless career development opportunities, Sainsbury’s has always encouraged colleagues to take part in a range of activities outside of work, to help keep active and enjoy the outdoors. And what better excuse is there to engage in some colleague bonding than the emergence of the great British summer?
Chillies are perfect for giving any meal that little extra kick. Did you know that some of the world’s finest chillies are grown on these very shores? We are extremely proud of our chilli growers, based in and around the British Isles, from Jersey to Merseyside, and the extra lengths they go to ensure we get brilliant chillies.
We believe that great-tasting pork begins at the farm. All fresh pork sold in our stores is 100% British and farmed with the highest of welfare standards. We'd like to introduce you to some of the farmers that help make this happen...
In 2014, Sainsbury’s turned 145 years old. From the first year to the present day, our colleagues have always been hugely important to us, but how have the people and their roles changed?
Times were hard when Britain was at war. Rationing was rife but Sainsbury’s have always been on hand to provide advice on how best to make food go further.
In 2014, Sainsbury’s celebrated its 145th birthday. As you might expect, things have changed considerably since Sainsbury’s was founded in 1869. Sainsbury’s has remained steadfast in its commitment to its values, endeavouring to provide families with high quality food at affordable prices. The following is an overview of the Sainsbury’s story from 1869 through to the modern day.
From day one, Sainsbury’s have always sought to help families make the absolute most of their purchases.
As austerity gripped Britain during and after World War II, drastic action was required to ensure that goods in short supply were distributed evenly amongst the public.
Love Your Leftovers meal wheel, letting customers find meal ideas for the most common leftover ingredients, 2010
Emergency Shop. A converted van used to serve customers when bomb damage made usual trade impossible.
From 1869, when the first dairy shop opened its doors, the Sainsbury’s family have always played an important role in the development of the company. They continue to hold an interest today.
People may take self-service shops, bar code scanners, and frozen meals for granted today. But these transformed the way Britain shops and eats.
The World Wars had a huge impact on British life. Discover how Sainsbury’s employed women, operated during air raids and helped people cope with rationing.
As British tastes have changed, so have we. We look at how our stores have expanded from selling ‘the best butter in the world’ to offering more than 30,000 products. When John James Sainsbury and his wife, Mary Ann, opened their first shop on Drury Lane in 1869, Sainsbury’s was a small dairy, selling just butter, eggs, milk – and later cheese. Six years later, imported Irish bacon was added to the goods on sale, and Danish bacon soon followed.
It started with a single dairy shop trading on Drury Lane in central London. Now Sainsbury’s has more than 1,200 stores nationwide. We take a look at the nation’s best-loved supermarket’s incredible journey across the country.
From egg boys and housekeepers to shelf stackers and executives, it’s people who have made Sainsbury’s a success from 1869 to today.
How did Sainsbury’s grow from a single dairy store to become one of Britain’s household names? We look at the branding journey
We’ve supported British farmers for the last 145 years, and in this section you can meet some of the farmers, growers and suppliers we work with today.
Whether it’s tucking into your roast lamb or scouring the garden for hidden eggs, the importance of family and togetherness at Easter should not be underestimated.
While most of us will recognise it as an edible chocolate treat synonymous with Springtime, the Easter Egg has, quite literally, had a surprisingly colourful past.
As London’s population boomed, this bought opportunity and competition to Sainsbury’s. Processes evolved and shopping experience improved despite the onset of World War I.
Our Christmas 2013 advert featured a series of heart-warming moments sent in by you, our wonderful customers.
In 1869, John James Sainsbury and his wife, Mary Ann set up a small dairy shop on London’s Drury Lane. Not even they could have predicted that this would go on to become a nation- wide retailer, known to families right across the country.
By the latter part of the nineteenth century, the Victorians were responsible for completely reinvigorating Christmas customs that had lain dormant for a long time.
December has always been one of the busiest months of the year at Sainsbury’s. Our interactive advent calendar is full of examples of how Christmas at Sainsbury’s has changed over the years.
Packaging has always been important to Sainsbury’s, not just for keeping food fresh but for capturing the imagination of customers young and old.
Many families across the UK will be tucking into a turkey this Christmas, unaware of the illustrious journey this bird has undertaken to become one of Britain’s most enthusiastically observed Christmas traditions.
Today, it seems the sun barely has time to set on the Great British Summer before attentions are turned to Christmas. But the bustling aisles of shops are nothing new.
At Sainsbury’s, Christmas is about much more than just selling food and drink, it’s about equipping families with every tip and snippet of advice to make sure the turkey and all the trimmings go off with bang.
Sainsbury’s has proudly supported British farming for 145 years, aiming to offer the finest British products when they’re in season and when the quality meets and exceeds customer expectations.